Types of Marketing
Hello Everyone!!
My self Vikas ,
I have total 9plus Years Experiance in Marketing
Here are 4 types of marketing in offline
1.Product: The product refers to the tangible good or intangible service that a business offers to fulfill the needs or desires of its target customers. It includes factors such as the design, features, quality, packaging, branding, and customer benefits associated with the product.
2.Price: Price represents the amount of money customers are willing to pay in exchange for the product or service. Setting the right price involves considering factors like production costs, competition, target market’s perceived value, pricing strategies, and desired profit margins. Businesses must find a balance between maximizing revenue and providing value to customers.
3.Place: Place refers to the distribution channels and locations where customers can access the product or service. It involves decisions related to market coverage, logistics, inventory management, and retail or online presence. Businesses must ensure that their products are available in the right place, at the right time, and through the right channels to reach their target audience effectively.
4.Promotion: Promotion encompasses all the activities and communication efforts used to promote and create awareness of the product or service. It includes advertising, public relations, sales promotions, direct marketing, personal selling, and other promotional tactics. The goal is to inform, persuade, and influence customers to choose the business’s product over competitors’.
The four Ps of marketing are interconnected and should be integrated into a cohesive marketing strategy. By understanding the target market, businesses can develop a product that meets customer needs, price it appropriately, make it available through suitable channels, and effectively promote its features and benefits to create customer demand and drive sales.